IBM iX and ad software provider Mediaocean are forming a blockchain consortium aimed to solve some of the biggest issues in advertising.
Source: Coindesk
Original Post: IBM, Mediaocean Partner to Tackle Ad Industry Opacity with Blockchain

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IBM iX and ad software provider Mediaocean are forming a blockchain consortium aimed to solve some of the biggest issues in advertising.
Source: Coindesk
Original Post: IBM, Mediaocean Partner to Tackle Ad Industry Opacity with Blockchain